Free Template

What To Do When A Client Ghosts You

Client ghosting is incredibly frustrating. You've sent the proposal, maybe even had a great meeting, and then... silence. The best approach is to give them an easy out while re-stating your value.

Subject:

Reconnecting regarding [Project Name]

Hi [Client Name], I hope you're having a good week. I haven't heard back regarding the [Project Name] proposal, so I'm guessing you've been swamped or priorities have shifted. If the project is on hold, no worries at all—just let me know so I can clear my calendar. If you're still hoping to move forward, let's schedule a quick 5-minute sync this week to finalize the details. Best, [Your Name]

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When to use this template:

  • check_circleWhen a client disappears after an initial 'yes'
  • check_circleWhen it's been more than 2 weeks since your last contact
  • check_circleWhen you need closure to move on to other leads

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