Free Template

SEO Proposal Follow-Up Email Template

SEO is a long-term game, but clients often want short-term results. Your follow-up should emphasize the cost of inaction—every month they wait is a month of traffic lost to competitors.

Subject:

Checking in on the SEO strategy for [Company Name]

Hi [Client Name], I'm following up on the SEO audit and proposal I sent over on [Date]. I noticed that [Competitor Name] just published a new piece of content targeting [Important Keyword]. The sooner we can implement the technical fixes outlined in phase one of the proposal, the faster we can start capturing that search volume back. Do you have 10 minutes this week to go over any questions about the timeline? Best, [Your Name]

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When to use this template:

  • check_circleWhen you can leverage a competitor's recent activity
  • check_circleTo highlight the opportunity cost of delaying SEO work
  • check_circleAfter providing a free initial audit

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